Client B Case Study
How Storagely Helped Client B Achieve a 117% Rental Increase in 9 Months
Within the first 9 months after switching to a Storagely website, Client B was able to achieve the following stunning results through a conversion-focused website, Storagely rental system, and self storage SEO.
Number of Facilities
25
FMS
StorEdge
117%
increase in TOTAL rentals within the first nine months of switching to Storagely
33%
abandoned rental recovery rate
The Goal
Client B focused on elevating their storage facility's performance by achieving several key goals. They desired to increase rentals by streamlining their website with a conversion-focused design from Storagely, an efficient rental system, and cohesive branding that resonated with their audience.
Additionally, they aimed to improve their online visibility by enhancing their SEO strategy, creating city and neighboring city pages, and boosting their search engine rankings. Another goal included developing a positive presence on their Google Business Profile to attract and engage more potential renters.
The Challenge
Client B faced several challenges in achieving their goals, including both external industry pressures and internal obstacles. These challenges included:
- Competition from REITs (Real Estate Investment Trusts): Competing with large, well-funded REITs that dominate the self storage industry with extensive resources and marketing budgets.
- Negative Reviews on Google Business Profile: Managing and mitigating the impact of unfavorable reviews, which affected their online reputation and tenant trust.
- Industry-Specific Concerns: Addressing common self storage industry challenges such as fluctuating demand, market saturation, and the need to differentiate their facility in a competitive landscape.
These hurdles required strategic planning and targeted efforts to overcome while working toward their goals.
The Results
117% Increase in TOTAL Rentals Within the First 9 Months of Switching to Storagely
Client B experienced extraordinary results after switching to Storagely, achieving a 117% increase in total rentals within the first nine months. At the heart of this success was Storagely’s exclusive rental system, or “Renterface,” an essential feature of Storagely websites. This system transformed the tenant experience by allowing customers to search for units, reserve them online, and complete rentals seamlessly in just 30 seconds.
Every Storagely website has built-in SEO that helps storage facilities improve search engine rankings. Along with integrated website SEO, Client B utilized Storagely+ services to optimize city pages and further marketing efforts. Google Business Profiles were optimized, and negative reviews were alleviated with engagement and facilitation of tenant trust.
Storagely websites are designed with a suite of integrated features that work together to create a frictionless rental process. The rental system simplifies the tenant journey with proactive answering, seamless integration with facility management software, abandoned rental recovery, and secure online payments. The Calcumate Storage Calculator, another standout feature, helps potential renters determine the right unit size for their needs, while tools like a geo-locator for nearby storage and value-based pricing guide tenants effortlessly through the decision-making process.
With all these features working in harmony within a seamless design, Storagely websites eliminate barriers and provide a smooth, intuitive experience that drives conversions. Thanks to the market’s highest-converting rental system, Client B achieved unprecedented speed toward full occupancy and transformed their business performance.
33% Abandoned Rental Recovery Rate
Client B achieved a 33% abandoned rental recovery rate by utilizing Storagely’s powerful Abandoned Rental Recovery feature. Before Storagely, visitors often explored their website but left without completing a rental, resulting in lost revenue. Storagely’s system addressed this by sending targeted follow-up emails to remind potential tenants of the units they left behind, encouraging them to finalize their rentals.
With features like early email capture, proactive question answering, and a streamlined checkout process, Storagely also helped prevent rental abandonment from happening in the first place. Additionally, the Abandoned Rentals Dashboard provided clear insights into recovery performance, allowing Client B to track and optimize results.
By recovering lost rentals and preventing abandonment, Client B transformed their website into a high-converting platform, driving significant growth and boosting revenue.