Client E Case Study
See how a faster checkout process leads to a major increase in conversions.
Client E experienced a remarkable improvement in their online self storage rentals and Paid Ad spend after switching to the Storagely self storage platform. With a Storagely website, an SEO bundle, and a cutting-edge rental system, Client E accomplished amazing results:
Number of Facilities
54
FMS
Storable Edge (formerly StorEDGE)
39.7%
Increase in Online Rentals YOY
41.1%
Increase in Conversions
You can rent from our platform in under a minute. We’re the fastest rental process in the industry right now. It’s leading to less abandonment, more conversions, and just overall less friction in the rental process.
The Goal
Client E partnered with Storagely to achieve several key objectives aimed at enhancing their online visibility, reducing marketing costs, and driving business growth.
Improve SEO and Search Engine Rankings
Strengthen their online presence by optimizing for local search, targeting high-value keywords, and creating SEO-friendly content to rank higher on search engines and attract more organic traffic.
Decrease Paid Ad Spending
Shift away from reliance on costly paid advertising by focusing on organic growth strategies that deliver sustainable, long-term results.
Increase Storage Rentals
Boost rental conversions by implementing a streamlined, user-friendly self storage website and rental system designed to make the tenant experience seamless and efficient.
Challenges
The state of the storage industry is no secret. Even for most REITs (Real Estate Investment Trusts), rental rates have fallen since the COVID boom, interest rates are increasing, and property values are decreasing. Let’s face it—it doesn’t bode well for local self storage facilities.
For independent operators, the challenges are even greater. Competing with well-funded REITs that dominate search rankings and advertising space can feel like an uphill battle. Limited resources make it difficult to invest in the kind of marketing and technology needed to stand out.
Additionally, many local facilities struggle with outdated self storage websites, an absence of SEO strategies, and a lack of visibility on platforms like Google Business Profile. These issues not only make it harder to attract new renters but also lead to missed opportunities for organic growth, forcing operators to rely heavily on expensive Paid Ads to stay afloat.
Overcoming these challenges requires a strategic approach—one that combines a conversion-focused website, robust SEO strategies, and tools designed to maximize every lead and rental opportunity.
The Results
39.7% Increase in Online Rentals
Since switching to Storagely’s self storage platform, Client E’s ONLINE rentals have increased by 39.7% Year-over-Year.
Why is this a big deal? Storage companies need to reduce their expenses. One of the largest expenses is PEOPLE to manage the locations, which is why many locations are going “unmanned.”
Generating more rentals online provides a tangible way to reduce the overhead from answering phone calls, renting in person, etc.,with the added bonus of more rentals.
41.1% Increase in Conversions
Client E’s conversion rate increased 41.1% due to a conversion-focused Storagely website and an improvement in SEO rankings with an SEO bundle.
From 2023 to 2024, Client E increased their total clicks and average Click-Through Rate (CTR). Take a look!
It doesn’t stop there. In organic search results, Client E’s total ranked keywords have increased by 90.6%! And when we look at the top 10 ranking, the total keywords have improved by 85.6%
When competing with REITs, it’s essential for storage facilities to rank well on SERPs.
Not only did Client E decrease its marketing spend, but it also improved its self storage SEO and rental rates.
30% Reduction in Marketing Spend Without Google Paid Ads
It may surprise you to hear that it’s possible to spend $0 on Paid Ads— and increase your rental rates at the same time. Yes, you read that correctly!
In April 2023, Client E spent a great deal of its marketing budget on Google Ads. By March 2024, Client E was no longer paying for Google Ads. Furthermore, their rentals increased within the same time period.
Many storage facilities pour their hard-earned dollars into Paid Ads and receive little in return. If you stop funneling money into Paid Ads, your clicks will dry up. So, who really owns your business? You? Or Google? If you redirect your marketing efforts, you can actually save money while achieving your goals.
Below is a graph showing Client E’s total marketing spend with Storagely services. Instead of Google Ads, they invested in Sparefoot, StorEDGE, an SEO bundle, and a Storagely website. Within a year, Client E cut their marketing spend by a whopping 30% without Google Paid Ads.
With Storagely by your side, you can spend less for better results. We know that profit is everything to a storage owner, and we’re here to help you take your business to new heights—without handing over your wallet in the pursuit of Paid Ads.