Client D Case Study
How Client D Achieved a 143% Increase in Online Rentals and 212% Boost in Conversions with Storagely
Number of Facilities
34
FMS
Sitelink
143%
increase in online rentals
212%
increase in conversion rate
“We’ve been using Storagely for almost 5 years. The results of their software and marketing dramatically outperform paid ads. Just last month, we had sites posting 40-80 rentals each without a single paid ad.”
The Goal
Client D partnered with Storagely to achieve several key objectives aimed at enhancing their online presence and driving business growth.
Streamline their Website
Implement a conversion-focused design and an efficient rental system to improve user experience.
Increase Rentals
Focus on boosting rental conversions through a streamlined, user-friendly website with an innovative rental system.
Decrease Dependency on Paid Ads
Shift towards organic growth strategies to reduce reliance on paid advertising.
Improve Rankings with SEO
Enhance organic search visibility through high-quality SEO content and strategic internal linking.
Develop a Positive Presence on Google Business Profile
Strengthen their local reputation and visibility on Google.
These initiatives were designed to drive more rentals, improve occupancy rates, and establish a strong online presence in the local market.
Challenges
While working towards their goals, Client D faced several challenges that required strategic solutions:
Self Storage Website Improvements
Upgrading their website to include a user-friendly rental system and a conversion-focused design was essential to improving the tenant experience and achieving their goals.
Competing with REITs (Real Estate Investment Trusts)
Client D had to contend with the dominance of large REITs in the market. These well-funded competitors often have significant resources for advertising, SEO, and brand recognition, making it difficult for smaller operators to stand out and rank on Google.
Improving SEO
Enhancing organic search visibility presented its own set of challenges. Client D had several locations that needed marketing attention to rank on search engines.
The Results
143% Increase in Online Rentals
With a Storagely website equipped with our efficient rental system, Client D experienced an impressive 143% surge in online rentals. This remarkable growth highlights how the right technology can transform operations and drive results.
212% Increase in Conversion Rate
Client D achieved an extraordinary 212% increase in conversion rate after implementing Storagely’s cutting-edge self storage website features and leveraging an added bundle of SEO services from the Storagely team. This success demonstrates the power of combining a user-friendly website with a robust SEO plan.
The Role of a Storagely SEO Bundle in Client D’s SEO Success
Although every Storagely website has built-in SEO features, Client D’s success was amplified by an SEO bundle from the Storagely team, which helped them dominate local search results, improve Google Business Profiles, and attract more organic traffic. Their goal of reducing or eliminating Paid Ads was well met, considering they had sites posting 40-80 rentals each without a single paid ad.
Client D’s success story is a testament to the power of a Storagely conversion-focused website paired with an SEO bundle. With Storagely’s advanced features and expert support, they not only achieved a 212% increase in conversion rates but also built a stronger online presence that continues to drive sustainable growth and reduce Paid Ad spending.