Client C Case Study
Case Study: 686% Total Rental Increase in 9 Months—Client C’s Storagely Advantage
Number of Facilities
14
FMS
Storable Edge (formerly StorEDGE)
686%
increase in TOTAL rentals within the first 9 months of switching to Storagely
31%
increase in online rentals
The entire Storagely team is kind, communicative, extremely organized, and resolves any issues as fast as they can...The relationships they build are not just transactional. All in all, it has been a great experience and a big weight off our shoulders.
The Goal
Client C set out to achieve several key goals after switching to a Storagely website. These goals included:
Better Website Functionality
- Implement value-based pricing
- Enable faster rental processes
Increase Rentals and Occupancy Rate
- Focus on conversion-driven design
- Optimize the rental system
- Strengthen branding
Improve Reporting
- Enhance lead attribution
- Analyze Marketing Source Analysis
Boost SEO and Web Presence
- Create city and neighboring city pages
- Develop high-quality SEO content and strategic linking
- Develop a Positive Presence on Google Business Profile
These initiatives were designed to drive more rentals, improve occupancy rates, and establish a strong online presence in the local market.
Challenges
Client C faced several challenges in achieving their goals. Negative Google Reviews posed an obstacle, impacting the facility's online reputation and deterring potential tenants. Additionally, competition from large Real Estate Investment Trusts (REITs) with extensive resources and brand recognition created a tough environment in which to rank on Google.
Compounding these issues was the facility's outdated rental system, which lacked efficiency and user-friendliness, leading to slower rental processes and a less-than-ideal tenant experience.
However, Storagley helped the facility overcome these challenges by implementing a streamlined website and an optimized rental system. These improvements not only enhanced the tenant experience but also positioned the facility to compete more effectively in a competitive market while rebuilding trust and improving its online reputation. Furthermore, Client C invested in an SEO bundle for additional customized marketing content to enhance self storage SEO.
The Results
686% increase in TOTAL rentals within the first 9 months of switching to Storagely
Client C achieved an incredible 686% increase in total rentals within the first nine months of switching to a Storagely website, thanks to its innovative and tenant-focused design. Every element of a Storagely website is meticulously crafted to guide potential tenants toward a faster, more convenient rental experience and increase conversion rates.
Features like Storage Unit Size Guides, the Calcumate Storage Calculator, and the swivl AI-powered chat with Unit Connect made it easier for leads to find the right unit and have their questions answered instantly. The website’s storage locators, fast rental processes, and intuitive, easy-to-navigate design further streamlined the tenant journey.
Additionally, while Client C’s added bundle of SEO services from the Storagely team provided an extra boost, the built-in SEO capabilities of Storagely websites ensured better visibility in search results. Together, these enhancements transformed Client C’s online presence and operational efficiency, driving this remarkable growth in total rentals.
31% Increase in Online Rentals
Client C saw a remarkable 31% boost in online rentals after switching to a Storagely website with our proprietary rental system—proof that a little innovation goes a long way.
Client C’s journey proves that a well-designed, conversion-focused website can do more than just look good, but it can transform your storage business. With Storagely’s innovative platform, they didn’t just streamline their rental process; they skyrocketed their results with a 686% increase in total rentals and a 31% boost in online rentals. From lightning-fast 30-second rentals to simple navigation, Storagely’s websites are built to rent diffeRENTly.