Client F Case Study
How Storagely Helped Client F Achieve a 43.3% Increase in Year-Over-Year Rentals and Beat the REITs
Client F partnered with Storagely to increase self storage rentals, optimize their online presence, and beat REITs in their area.
With a Storagely website, rental system, and content marketing, Client F was able to successfully compete against REITs in their area.
Number of Facilities
1
FMS
Sitelink
43.3%
Increase in Year-Over-Year Rentals
Goals
Client F’s goals included increasing rentals, optimizing their online presence, and boosting their Google rankings to compete with REITs in their city.
Challenges
After the COVID boom, it’s now apparent that the self storage industry is slowing down. REITs (Real Estate Investment Trusts) dominate the market with their large-scale operations and resources.
Smaller facilities face challenges in keeping up with these well-funded competitors who seem to rule the self search engine. However, there’s still plenty of room for growth and success for smaller storage businesses with the right websites and self storage marketing strategies. It’s not easy to compete against the big players in the storage industry, but it’s not impossible.
The Results
43.3% Increase in Year-Over-Year Rentals
Prior to partnering with Storagely, Client F was told that they could not rank any higher on Google since REITs were in front of them. By switching to a conversion-focused Storagely website and investing in an additional SEO bundle, Client F was able to successfully improve their SEO rankings, compete with REITs, and increase storage rentals.
Within 7 months, they are outranking BIG-TIME REITs:
- SelfStorage.com
- U-Haul
- RentCafe.com
- Life Storage
- Etc.
In August 2023, they were ranking 15th (page 2) for the keyword “climate control storage [City].” By April 2024, Storagely helped them climb to 3rd on page 1.
This jump in rank led to a 43.3% increase in year-over-year rentals at their location over a 3-month period in 2024.
Why is this important? EVERYONE is renting fewer units in the current climate. To be in the PLUS to such an extent is incredible. With Storagely, you can achieve these results while simultaneously lowering your self storage costs.
At Storagely, we’re all about WALKING the WALK. Yes, we can talk all day about how efficient our strategies are, but ultimately, we’re about delivering tangible results.